Promoting Responsible Pet Advertising

Welcome to the Pet Advertising Advisory Group (PAAG) website. We are an advisory group made up of animal welfare organisations, media publishing companies and the Metropolitan Police, working to promote responsible pet advertising.

If you are looking to buy a pet, or if you have recently purchased an animal, then we can help. Our consumer advice page covers a wide range of topics from “where to get a Labrador puppy” to “how to care for your rabbit”.

If you have bought an animal from a classified ad or website that has turned out to be a poorly or problem pet, we want to hear from you. Please let us know of your experiences. Last month Clarissa Baldwin, CEO of PAAG member Dogs Trust, was interviewed by BBC Notts Radio about this very topic. You can hear the interview online.

If you are a publisher, we have a growing library of resources to help answer your questions regarding pet advertisements. We strongly encourage you to take a look at the Dangerous Dogs Protocol and download our fillers and links for your publications and websites.