The Pet Advertising Advisory Group (PAAG) was created in 2001 to combat the growing concern amongst animal welfare organisations regarding unethical classified advertising of pets. In certain cases, such ads were illegally offering dogs banned under the Dangerous Dog Act, endangered animals or advertising establishments which were not fit for the breeding or boarding of animals. There was also concern that readers of newspapers and magazines, which carried pet advertising, were not even given some of the basic principles surrounding the selection and purchase of a pet. To contact us please send us an email.

PAAG would like to know of any inappropriate classified adverts both online and in print but unfortunately is not in a position to take action in every individual case. We would advise members of the public to report any advert they are concerned about to the dog legislation officer at their local police station.

Established in 1860, Battersea Dogs & Cats Home aims never to turn away a dog or cat in need of our help. We reunite lost dogs and cats with their owners or care for them until new homes can be found for them and educate the public about responsible pet ownership. We care for around 12,000 dogs and cats every year at sites in South West London,  Old Windsor (Berkshire) and Brands Hatch (Kent).

Registered Charity no: 206394 (England & Wales)

The Blue Cross provides practical support, information and advice for pet and horse owners. Through its network of animal adoption centres it rehomes thousands of animals each year. Its hospitals provide veterinary care for pets of people who cannot afford private vets’ fees.

Registered charity no: 224392 (England & Wales)

Cats Protection, the UK’s largest cat welfare charity, rehomes and reunites thousands of cats every year through its network of voluntary run branches and adoption centres. It promotes the benefits of neutering and helps finance 120,000 neutering procedures annually. Its vision “to ensure that every cat is given the chance of life where it will be treated with kindness and an undestanding of its needs” is further supported by its educational programmes and the provision of a wide variety of cat welfare information.

Registered Charity 203644 (England and Wales) and SC037711 (Scotland)

Defra (Department for Environment, Food and Rural Affairs) is a UK Government Department. The overarching challenge for Defra is to enable everyone to live within our environmental means. Also the health and welfare of animals is central to Defra’s work of protecting and improving livestock and controlling and eradicating disease.

Founded in 1891, Dogs Trust is working towards the day when all dogs can enjoy a happy life free from the threat of unnecessary destruction. The charity has always campaigned on dog welfare related issues to ensure a safe and happy future for our four legged friends.

Registered charity no: 227523 (England & Wales), no SC037843 (Scotland) and no 396919 (Ireland)

The primary objective of the Kennel Club is ‘to promote in every way, the general improvement of dogs’. The Kennel Club was founded in 1873 and is able to offer dog owners an unparalleled source of information, experience and advice on dog welfare, dog health, dog training and dog breeding.

Registered Charity No: 327802

The Mayhew Animal Home has a vision of a world where all companion animals are wanted. We aim to set the standards in animal welfare. The Mayhew offers a wide variety of community services providing advice, care and assistance to animals and their carers whatever their circumstances and strives to tackle the companion animal welfare crisis from every possible angle.

Registered Charity No: 1077588

The Rabbit Welfare Association & Fund is the largest organisation dedicated to improving the health and welfare of the UK’s pet rabbits. Rabbits commonly suffer neglect through ignorance, so our aims are to improve the quality of life of pet rabbits through education and communication. We specifically aim to encourage the keeping of pet rabbits in conditions that meet the physical and behavioural needs of the species; to educate the owners of pet rabbits; to promote veterinary interest and knowledge in rabbit medicine and; to support rabbit rescue.

Registered charity no: 1085689  (England & Wales)

Since its humble beginning in 1824 – as the Society for the Prevention of Cruelty to Animals – the RSPCA has worked tirelessly to promote kindness and prevent cruelty to animals. The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of animals.

Registered charity no: 219099 (England & Wales)

Wood Green Animal Shelters is a registered charity that has been taking in and re-homing animals since 1924. The charity takes in over 5,000 animals a year and has set national standards in animal care.

Registered Charity no: 298348 (England and Wales)

BSAVA

Chartered Institute of Environmental Health