Privacy statement

Please read this privacy policy and the related terms and conditions carefully before using this website.

Pet Advertising Advisory Group (“PAAG”) respects the privacy concerns of all users. Protection of personal and sensitive information is paramount. This Privacy Policy discloses what type of information is collected, the method used to collect it and how PAAG utilizes the information to better serve all interested parties. Your use of any PAAG website constitutes acceptance of this Privacy Policy and any other applicable terms. The Terms of Service for this website are hereby incorporated by reference.

Information We Collect

PAAG gathers, analyses and/or stores personal information by analysing data through mechanisms that identify site usage, browser types, IP serves, etc. PAAG strives to provide our visitors with information relevant to their particular desires, needs and/or concern. The information we gather helps us to better serve our purpose.

General Data

General data includes information about you such as your name, email, and preferences. This information is generally gathered when you voluntarily submit the information to PAAG for purposes of, including but not limited to, registering for newsletters and/or asking questions or because you wish PAAG to provide you with more information about its activities, services or actions. Such information allows PAAG to personalize your experience and helps PAAG better understand the demographics of our audience.


A cookie is a small piece of information sent to your computer’s browser, which is stored on the hard drive of your computer. There are two kinds of cookies PAAG operates: those that are “session” oriented and those that are “expiration” oriented. Session cookies delete from your computer at the moment you close your browser. Conversely, expiration cookies can be programmed to expire at any time; therefore when you close your browser, the cookie will remain on your hard drive until its expiration. Should you wish to be notified of, or to accept or decline cookies from being stored on your hard drive, please refer to your internet help directions. To better provide you with excellent service, we may use cookies to remember information about your activities on our website. For example, cookies can track merchandise you’ve ordered, can save your password for effortless login or can remember your preferences for a more tailored visit.

Non Identifying Information

PAAG gathers and analyzes non-identifying user information such as Internet Protocol (“IP”) addresses and browser types for statistical purposes only. Your IP address is an identifying number that is automatically assigned to your computer by your Internet Service Provider. This number is identified and logged automatically in our server log files whenever you visit the Site, along with the time(s) of your visit(s) and the page(s) that you visited. Collecting IP addresses is standard practice on the internet and is done automatically by many websites. In order to better aim our application efforts, we may record and tally information for the purpose of, including but not limited to, measuring our traffic and determining the origin of the audience.

External Links

PAAG may contain links to, or advertisements about, non-PAAG websites. Other sites may also reference, advertise, or link to PAAG websites. PAAG does not endorse or sponsor other websites, is not responsible for the privacy practices or the content of non-PAAG sites, expressly disclaims any statements or assertions made on such websites, and denies all liability associated with your use of, and the content on, such other websites and advertisements.

Sharing Information

PAAG does not buy or sell consumer information. We use and disclose information as explained in this policy and as required by law.

Revisions to Privacy Policy

By using the PAAG website, you signify your agreement to this Privacy Policy, as it may be amended and/or revised at any time. If you do not agree to this Privacy Policy, please do not use the PAAG website. PAAG reserves the right to change and/or amend this policy at any time without notification, which PAAG may provide to you by any reasonable means including, but not limited to, posting the revised policy on the PAAG website. Please note that you will always be able to determine if this Privacy Policy has been amended or updated since your last visit to our website by referring to the “Last Revised” legend at the beginning of this Privacy Policy. Your continued use of the PAAG website subsequent to changes to the Privacy Policy will mean that you accept and agree to the revisions.

This Privacy Policy, including all revisions and amendments thereto, is governed by the laws of the United Kingdom, without regard to its principles of conflicts of law.