PAAG is aware that pet advertising is a major issue for many publications and we would therefore like to assist them in their endeavours to promote best practice, provide uniformity and transparency and ultimately, improve the welfare of the animals being bred, bought and sold via newspapers and online.
We have devised a list of minimum standards which we hope to see websites sign up to. If you would like a copy of these standards please get in touch.
PAAG requests that publishers run a short paragraph alongside any advertisements for sales of animals, birds, fish or exotic species, encouraging prospective buyers to ensure their choice and the place they buy it from is the right one for them. Please visit the ‘documents’ section of this page to download one of our advisory panels for inclusion in your publication. If you don’t have the space to include all the details, we would recommend you use one of the smaller versions, which include the PAAG’s web address.
You can download factsheet documents (PDF) and web graphics (GIF) below:
Thinking of Buying a Bird Factsheet
Thinking of Buying a Cat or Kitten Factsheet
Thinking of Buying a Dog or Puppy Factsheet
Thinking of Buying a Fish Factsheet
Thinking of Buying a Horse Factsheet
Thinking of Buying a Rabbit Factsheet
Thinking of Buying an Exotic Pet Factsheet
Consumer Advice Logo Filler (300 x 250) & Consumer Advice Detailed Filler (500 x 500) - Save images below
