Engaged websites

Advertising Standards which we encourage classified websites to meet.

We ask that all of our engaged websites make an annual declaration to commit to upholding the PAAG Advertising Standards and to hold regular meetings with PAAG to discuss trends, concerns and our advice.

PAAG carries out periodic moderation of our engaged websites to identify where adverts are not meeting PAAG Advertising Standards, and makes recommendations based on these findings.

The websites that have committed to engaging with PAAG on this basis are:

  • Gumtree
  • Pets4Homes
  • Preloved
  • Find Your Paws
  • Petify

If you see adverts which do not meet the PAAG Advertising Standards on these sites, please report the adverts directly to the site.

Need to report a concerning pet advert?

Whilst looking at online pet adverts, perhaps in search of a new addition to your family, or merely out of interest, if you come across an advert that concerns you, we urge you to report it! Reporting concerning adverts is a crucial step in cracking down on unscrupulous breeders and dealers.