Report an Advert

Whilst looking at online pet adverts, perhaps in search of a new addition to your family, or merely out of interest, if you come across an advert that concerns you, we urge you to report it! Reporting concerning adverts is a crucial step in cracking down on unscrupulous breeders and dealers.

There are a few ways to report concerning adverts:

Report advert to website

It is essential to report the advert to the website it is listed on. Many of the UK’s largest classified websites are already following PAAG’s Advertising Standards so will be happy to remove the advert should it happen to have slipped through their security checks.

Report advert to Trading Standards

For action to be taken you must report the advert to the Trading Standards department of the Local Authority where the seller is situated, who will be able to investigate. You can find the details of the one you need here:

Remember if you have reported the advert to the website already it is important to take down the relevant details such as the advert number, seller’s name and contact number, or better yet take screenshots in case it is removed before trading standards get to it.

Report advert to RSPCA or SSPCA

If the advert is a serious animal welfare concern you can report it to the following charities:

Contact PAAG

If you are uncertain about something you have seen but are concerned or unsure where to report it please contact the team at PAAG who will be able to offer advice:

Report to Action Fraud

If you think you have been the victim of an unscrupulous seller, report it to Action Fraud.

Action Fraud is the UK’s national reporting centre for fraud and cybercrime where you should report fraud if you have been scammed, defrauded or experienced cyber crime in England, Wales and Northern Ireland.

The service is run by the City of London Police working alongside the National Fraud Intelligence Bureau who are responsible for assessment of the reports and to ensure that your fraud reports reach the right place.

To report to Action Fraud visit their website: 

Report to HMRC

If you suspect a breeder is not paying tax to HMRC,  then you can report them to HMRC using the form on this page:

Under Section 3, use the ‘other information’ box to mark your information for the attention of the Dog Breeders Taskforce.